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WordPress Blog Set Up

Blogging for Factoring Brokers

Blogging for Factoring Brokers

Publishing a business blog is fast becoming one of the most productive methods of generating leads for consultants and, of course, factoring brokers and this is simply because blogging can open so many doors.  Publishing a business blog, for example, allow you to…

  • Publish articles of interest to specific segments of your target lists of suspects
  • Provides opportunities to publish “spotlight” articles about small businesses that can also use your financial services
  • Publish articles from other small business service providers that can refer business back to you
  • Dramatically increase your leads simply from those that sign up on your blog site
  • Generate leads from anywhere in the world.
  • Generate additional income from lucrative affiliate programs

We discuss marketing campaigns that align with business blogging at length in Factoring 202.

The Essential Blog

Virtually all professional businesses now include a blog with their business website and yours should be no different.  With the amount and percentage of leads now generated from the web increasing daily, ignoring the power of blogging is foolish.  Blogging opens enormous doors for new commissions and income.  It is also very, very, easy to learn how to do and that includes learning WordPress.  WordPress powers roughly 35% of all websites in the entire world.  If it was difficult at all to learn, that statistic would not be valid.

Affiliate Programs

Setting aside the many lead generating channels available to bloggers, one of the easiest methods of boosting your income as a blogger is to advertise the products of others as an affiliate.  Running a business blog opens the door to thousands of affiliate programs all of which can pay you a commission on a sale or, in some instances, just for clicking on your link.

How to Install WordPress and Set Up a Business Blog

Blogging means WordPress plain and simple and there are two ways to set up a blog for factoring brokers.

  1. Install WordPress in the Background of Your Factoring 101 Website
  2. Install WordPress in it’s Own Domain

Pros and Cons

If you install WordPress in the background of your current Factoring 101 website, it means you will not need to purchase and additional domain nor will you have the expense of hosting for the second account.  You do not, WordPresshowever, enjoy the benefit of having a second channel for leads that the second domain will provide nor do you have the marketing and SEO benefit of a “backlink” that cross linking your Factoring 101 website with your Business blog that have the two separated will provide.

With two individual sites, you literally have two separate businesses and one opens the door to the other.  Blogging, and especially business blogging, opens the door to affiliate marketing and advertising and in addition to being a strong lead generator, can also become a significant income generator.  The ongoing cost of a separate set up and installation involves the domain ($14.99 per year) and monthly hosting of the blog ($12.95 per month)

Installing Your WordPress Blog

Once you have decided on which way you want your blog set up, you can…

  • Install WordPress using the WordPress Toolkit fouind in yuour cPanel (very easy) or…
  • Purchase the “Add-On” WordPress installation by simply logging into your account at DataMax Hosting.  Once you have logged in, from your dashboard’s Navigation Bar select SERVICES > VIEW AVAILABLE ADDONS > WORDPRESS INSTALLATION.  Once activation, DataMax techs will install WordPress and create your database along with a sample WordPress template.  For your blog, you will have your choice of thousands of templates.  The installation is $59.95.

Learning WordPress

Your WordPress installation includes a WordPress Dashboard which allows you to completely customize your blog.  You will need, however, to learn how to navigate the many features of WordPress and how to install your template and plugins for additional features.  With WordPress, you DO NOT need to learn any code such as html or css.  Most site construction is drag and drop but you will need some basic “essential training” and we highly recommend taking a simple WordPress Course through LinkedIn Learning (Lynda.com).  The intro course takes just a few hours and your first month at Lynda.com is free so your training will not cost a cent.