Publishing a business blog is fast becoming one of the most productive methods of generating leads for consultants and, of course, factoring brokers and this is simply because blogging can open so many doors. Publishing a business blog, for example, allow you to…
We discuss marketing campaigns that align with business blogging at length in Factoring 202.
Blogging means WordPress plain and simple and there are two ways to set up a blog for factoring brokers.
If you install WordPress in the background of your current Factoring 101 website, it means you will not need to purchase and additional domain nor will you have the expense of hosting for the second account. You do not, however, enjoy the benefit of having a second channel for leads that the second domain will provide nor do you have the marketing and SEO benefit of a “backlink” that cross linking your Factoring 101 website with your Business blog that have the two separated will provide.
With two individual sites, you literally have two separate businesses and one opens the door to the other. Blogging, and especially business blogging, opens the door to affiliate marketing and advertising and in addition to being a strong lead generator, can also become a significant income generator. The ongoing cost of a separate set up and installation involves the domain ($14.99 per year) and monthly hosting of the blog ($12.95 per month)
Once you have decided on which way you want your blog set up, you can…
Your WordPress installation includes a WordPress Dashboard which allows you to completely customize your blog. You will need, however, to learn how to navigate the many features of WordPress and how to install your template and plugins for additional features. With WordPress, you DO NOT need to learn any code such as html or css. Most site construction is drag and drop but you will need some basic “essential training” and we highly recommend taking a simple WordPress Course through LinkedIn Learning (Lynda.com). The intro course takes just a few hours and your first month at Lynda.com is free so your training will not cost a cent.