CRMs (Customer Relationship Managers) are powerful organizational and marketing tools used by virtually everyone involved in sales. While simple referrers in the factoring industry that work strictly on social media can probably operate without one, any factoring broker with career orientations that networks on a face-to-face basis and/or utilizes any form of direct marketing to generate leads and prospects will find it indispensable and almost impossible to succeed without one . For “professional” brokers, the business is truly a numbers game and it’s not unusual for a “seasoned” broker in business for several years to have thousands of contacts to manage including both referral partners and actual “targets”. You simply cannot effectively manage marketing and prospecting activities to that many individuals without a CRM. Here are 7 important considerations when choosing a CRM for your commercial finance consulting business.
For those seeking a professional career in factoring as a freelance consultant, certain “tools” will be a complete necessity. You will obviously need a computer, printer, and some software for daily operations, but the most important tool you will require to manage sales, marketing, and daily operations will be a CRM or Customer Relationship Manager.
When choosing a CRM for your factoring business, consider the following;
As a career-oriented factoring broker / commercial finance consultant that is new to the industry, one of your first tasks will be to build compiled and segmented lists of targeted prospects for your marketing campaigns. To do so, you will need to make the decision to subscribe to or purchase a CRM very early on. This piece of software will literally run the marketing side of your business, so choose one well.