As a freelance broker, you naturally want to develop a powerful network of “referrers” who can send business your way and this network usually includes both commercial lending officers at your local bans as well as CPA’s and other accounting professionals. Some career-oriented freelance brokers will take building referral networks to a higher plateau, however, by actually building a co-brokering network of part-time “sub brokers” in various locations that work part time as “bird dogs”. These programs are usually very formalized and include some sort of web support to automate the referral process. And the good news is, the new “Affiliates Program” created as a partnership between IACFB and DataMax completely simplifies the process of setting up and managing your new agency.
Though not a marketing campaign in the traditional sense, devoting time and effort towards the creation of an “agency” made up of independent agents which can refer business to you is one of the most productive marketing programs new brokers can undertake.
Creating an “agency” is similar to creating a “down line” in multi-level marketing and can mean enormous commission dollars for those that take it seriously and devote the time to develop it. As opposed to most marketing campaigns that require significant dollar output, developing your consulting business as an agency can be a positive revenue generator and source of income.
Naturally, you want your agents to send you leads that you can prospect and convert to clients. The primary method they will use to accomplish this is through networking and through OFFERS for your “When Banks Say NO” booklet or a similar offer and also generating attendees for your FREE guest teleconferences. Agents are very similar to “bird dogs” in that they do not need to be active in direct marketing but only need to be actively networking. Those individuals you know that are active on Facebook, LinkedIn, and other social media are great candidates for your agency.
There are several tasks necessary to perform when building your agency.
Converting your factoring broker business model to an “Agency” can mean growing your consulting business exponentially. But to run and operate a successful Agents Program and to generate quality factoring leads with it, you will need to support your agents by helping them with business development ideas and marketing tasks.
Agents that receive support and earn commission income from you will likely stay in your program for years and years. Those that receive no support and earn no money will likely leave you in a very short time. Make certain you keep your agents engaged.
An easy way to train agents is to grant them 10 day access to the Campus as a “Registered Guest” along with introducing them to Commercial Finance Consultant Magazine. Additionally “Member” training areas at the Campus (blue check mark lessons) can be provided at a small cost and is a good option. You should avoid providing Factoring 101 class access to agents who will quickly see the income advantages of becoming a part-time freelance consultant rather than an agent under your company.
Without question, if you are going to invest the time in developing a robust agent referral program, the best way is to utilize the DataMax / IACFB Affiliate System. While there is a cost for each agent you enlist, the benefits of using this program are many and include…
Find out more: You can learn more about using the DataMax / IACFB Affiliate Program to build your Agents Network by viewing the training lesson in Factoring 202.
Ideally, you will want to set up each agent with his or her own landing page within your Factoring 101 or WordPress business website. Their landing page is a single page that contains information on factoring as well as a form that visitors can complete to request your FREE offer such as the “When Banks Say No” booklet. The form can be a standard html form or preferably, a Pipedrive form if you are using that CRM. You can easily code each Pipedrive form so that when you receive the lead in your Pipedrive Sales Pipeline, you can distinguish which agent’s landing page was responsible for the submission.
As a Freelance Program subscriber, you have the ability to set up unlimited subdomains associated with your website. A subdomain is an additional section of your main domain name and is used to navigate to different sections of your website. Let’s say your main domain name for your consultancy is smithfactoringassociates.com and you have a new agent in Atlanta and need to set up a landing page. You would first create the subdomain atlanta.smithfactoringassociates.com and would locate the new landing page in that subdomain. Your agent basically has his or her own address on the web that can be used for business cards etc. and they don not need to purchase a separate domain name. All Factoring Broker HTML static webiste templates have an “Invitation Page” which can be duplicated over and over for new agents as they are added. WordPress has thousands of landing page templates that can be instantly located in a subdomain.
Below are some ideas and recommendations to help you maintain a healthy Agents Program.