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Lead Generation vs. Prospecting

Prospecting vs. Lead Generation

Prospecting is one of the most aspects of your business as a factoring broker / consultant and, in fact, you simply cannot succeed in this or any other type of consulting business without devoting significant time to prospecting each and every month.  Prospecting is the key to sales success.  

Leads provide the raw material for prospecting and developing the skills required for lead generation will be you greatest challenge by far when it comes to success as a factoring consultant.  The article below discusses the important relationship between lead generation and prospecting.

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